Our Values

At APM Apparel, everything we do is rooted in the Gospel and the call to live it out in everyday life. We hold to one unshakable truth: there is one Gospel—but countless ways to share it.

Go Out, Not Stay In. Jesus commanded us to make disciples, not to keep our faith hidden. We carry that calling outward, meeting people right where they are.

All Things to All People. As Paul wrote in 1 Corinthians 9:22–23, “I have become all things to all people, that by all means I might save some. I do it all for the sake of the gospel, that I may share with them in its blessings.” We embrace creativity and technology so that fear, excuses, or silence will never be barriers to the Word of God.

The Founder

Mary Cali carries many titles, though she’d never list them to impress. She’s the founder of APM Apparel, a preacher’s daughter, a military wife of more than thirty years, a stepmom, and most importantly—a born-again believer who follows Jesus Christ with her whole heart.

Her story is shaped by her parents’ voices. Her mother’s constant reminder—you must be kind to people no matter what. And her father’s steady echo—you must be born again. Those lessons still guide her, weaving tenderness and truth together.

APM Apparel was never just about clothing. It’s about finding ways to share the Gospel in a world where fear or hesitation can silence people. With each piece, technology bridges the gap: scan it, and Scripture speaks directly. No classroom filter. No excuses.

And Mary believes that while there is only one Gospel, there are countless ways to share it. APM Apparel just happens to be hers.

ALL POSSIBLE MEANS

EQUIPPING THE REMNANT

ALL POSSIBLE MEANS

EQUIPPING THE REMNANT

ALL POSSIBLE MEANS

EQUIPPING THE REMNANT

ALL POSSIBLE MEANS

EQUIPPING THE REMNANT

ALL POSSIBLE MEANS

EQUIPPING THE REMNANT

ALL POSSIBLE MEANS

EQUIPPING THE REMNANT